they said "to be honest i'm not totally sure what this site is, as it is constantly evolving. it began as a simple site to review colours and rate them. what it has become is a community of people with a common interest: colours. it is a survey of colour trends of the world by the world itself. the colours, palettes, reviews and comments are all populated by users of the site. what the site grows into is what the world wants it to grow into."- colourlovers
So, a very different concept ;))