The focal point of the company is the Artists. How they interpret a particular idea, and how that idea looks on a shirt, determines whether a customer is going to buy, plain and simple. Their job is to stay behind the curtain and seamlessly deliver the Artist's vision to customers. the goal is 100 percent satisfaction, to Artists and clients. It´s remembered my Santa Mistura project of created at 4 years ago, it was too advance concept... i know ; ))